ALWAYS BE SELLING AND YOU WILL BE ALWAYS CLOSING

My sales philosophy has always been “say what needs to be said enough times to enough people”.  Shortly after coining that phrase, I changed it to add the word “right”.  Why?  Because talking to the wrong folks and telling them what needs said is like talking to a wall.  It worked, and has been the staple to my business and leadership success.

Someone asked me once as we were growing our technology company, what is your primary role in leading our company?  My answer:  Creating jobs.  How do you do that?  Revenue growth.  Every employee in every business ultimately is part of the sales process.  Take a look around your business.  Show me where somehow, some way, someone is not related to supporting who your company and product is.  Everyone counts.

There are thousands of sales books out there.  98% of them are useless.  Why?  Because 98% of good to terrible sales people read them non-stop always looking for that “next trick” to make them successful. People don’t buy BS.  They because they trust the person and the product.  Want to be great or the best?  Master the basics.  

Yes, a sales book can help you have a check up from the neck up but the guy you knew two years ago who was always talking about his latest sales technique is likely two jobs deep on his latest quest to conquer the world.  Don’t be that guy.  How?  I will teach you and your team 3 basic areas that you will master and when you do, watch what happens.

1) Time Management:  The #1 salespeople spend the most time selling.  I will teach you how to set your day up to win.

2) Effective communication:  Learning how to listen and talk - notice how that is written.  When you start the interaction with an effective question that you then listen intently to, a prospect will tell you EVERY time what it will take to buy.  You just have to listen.  

3) Close.  This means getting uncomfortable and applying my philosophy: Saying what needs said, setting firm deadlines and getting a whole bunch of yes’s. If you asked great questions, listened and put together a rock solid proposal, you will win 3x the levels you are today when you apply this process.  I will teach you and your team this and you always be selling and at a much much higher level, be closing.

Within each of these areas I will bring an in-depth training plan for each topic.  Yet, they all circulate back to these areas.  No new tricks just RELENTLESS focus on basic sales skills that so few people master.  If it was easy and simple, you wouldn’t need me.  The reality is, you do.  We will teach you and your team and POUND it in to your culture that will ensure EVERYONE understands why everyone is part of the sales process.  

Let’s get started NOW and start winning TODAY.